Building Trust, Visibility, and Long-Term Growth with HWC Home Works
For nearly four decades, HWC Home Works has served homeowners across West Michigan and the Greater Grand Rapids area with integrity, craftsmanship, and care. Founded in 1985, the company has built a reputation as a remodeler homeowners trust—focused on long-term relationships, quality work, and a consistently positive client experience.
As HWC continued to grow, the team sought a local marketing partner who understood the West Michigan market and could help elevate their visibility without losing the values that define their brand. They partnered with LTrice Marketing & Consulting to serve as their fractional marketing team, supporting both strategy and execution across channels.
A Fractional Marketing Partnership Built for a Legacy Brand
LTrice supports HWC Home Works as an embedded marketing partner, managing ongoing planning, content development, and fulfillment. This approach allows HWC to focus on delivering exceptional remodeling experiences while maintaining a consistent, professional presence in the market.
Our role centers on helping HWC stay top of mind with past customers, current prospects, and future homeowners to support a healthy inbound pipeline while reinforcing trust and recognition throughout the region.
Integrated Marketing Across Digital, Print, and Local Touchpoints
Our work spans social media management, print advertising, content writing, and creative support. We manage HWC’s social channels with content that highlights completed projects, showcases craftsmanship, and reinforces what sets the company apart. This is supported by original photo and video capture, allowing real homes and real results to anchor the brand story.
In addition to digital content, we support print advertising in local magazines, coupon publications, and community outlets. LTrice also provides copywriting for long-form articles, including features in Forest Hills Living, as well as blog content that positions HWC as a knowledgeable and reliable remodeling partner. Targeted direct mail, trade show materials, and ongoing graphic design support ensure consistent messaging across every homeowner touchpoint.
Building for Today, and for the Long Term
At the heart of this partnership is relationship-building. HWC Home Works is committed to being each client’s Remodeler for Life, and our marketing strategy is designed to support that promise— strengthening brand awareness, reinforcing credibility, and maintaining consistent visibility across West Michigan and the Greater Grand Rapids area.
Together, we are building a marketing presence that reflects nearly four decades of trust and craftsmanship, while positioning HWC Home Works for continued growth. Through strategic planning, creative execution, and deep local understanding, LTrice Marketing & Consulting helps ensure HWC’s legacy continues, connecting them with today’s homeowners and the next generation to come.
