About Us.
LTrice Marketing & Consulting is an award-winning, full-service marketing and communications agency headquartered in Grand Rapids, Michigan, serving businesses, nonprofits, and institutions nationwide. We help organizations build stronger brands, connect with their audiences, and achieve measurable business growth through strategic marketing, creative execution, and expert communications.
LTrice Marketing & Consulting provides senior-level marketing strategy, branding, communications, digital marketing, and fractional marketing team services—all tailored to help businesses and organizations thrive in today's competitive landscape.
Our approach combines strategy, creativity, and collaborative execution to deliver measurable impact.
Mission
To empower businesses and organizations with strategic marketing solutions that drive measurable growth and lasting success.
Vision
To help drive transformative growth for businesses by providing innovative, tailored marketing solutions and expert guidance, enabling them to reach new heights of success in an increasingly diverse and dynamic marketplace.
Values (that guide us)
Uncompromised Excellence:
We set the bar at excellence, making it our baseline, not our ceiling. Every task, every project, every interaction is an opportunity to demonstrate our unwavering commitment to quality.
Boundless Creativity:
We think beyond conventional boundaries to deliver innovative solutions that transform challenges into opportunities. Our creative approach drives meaningful results for our clients.
Unwavering Integrity:
Honesty is our cornerstone, and integrity guides our path. We foster trust with every commitment, ensuring transparency and ethical practices are interwoven into our fabric.
Inclusive Value:
We believe diverse perspectives drive innovation. By fostering an inclusive environment, we create richer solutions that resonate across different markets and audiences.
THE LTRICE MARKETING & CONSULTING TEAM
The team at LTrice Marketing & Consulting is made up of diverse subject matter experts, specializing in marketing, communications, social media, branding, creative design, public relations and creative project management.
LATRICIA, FOUNDER & CEO
LTrice Marketing & Consulting was founded by Latricia Trice, a creative, strategic, and collaborative leader with more than 20 years of comprehensive experience in in marketing, communications, branding, and community engagement across corporate, nonprofit, and faith-based sectors.
Latricia launched LTrice Marketing & Consulting in 2023 with a clear vision: to serve as a trusted, full-service marketing partner for businesses, nonprofits, and institutions ready to grow. Since then, the agency has experienced rapid growth and national recognition, built entirely on results and relationships.
Her business leadership and impact have been recognized through honors including CEO School's CEO of the Year, Michigan Celebrates Small Business Minority Business of the Year, the Inforum West Michigan Inner Circle Honor, the BOW Collective Business Growth Award, finalist recognition for the West Michigan Woman Brilliance Awards, the 2024 Entreprenista 100, and Crain's Grand Rapids 40 Under 40 (2010 & 2022).
Latricia holds a Bachelor of Arts in Communication from Michigan State University and a Master of Science in Communication from Grand Valley State University. Latricia has a heart and passion for community service, serving on several local and statewide nonprofit boards and committees, including the Samaritas Board of Directors, Goodwill of Greater Grand Rapids Board of Directors, Grand Valley State University College of Liberal Arts and Sciences Advisory Board and Grand Rapids Community Foundation Fund for Community Good Advisory. She also serves as a leader at Relevant Church Grand Rapids, where she channels her commitment to empowering others to grow and thrive professionally and personally.
A dynamic speaker and storyteller, Latricia has presented at notable events including MLive.com Women's Summit, United Way's Women Unite Gathering, She Shines Conference, and Jackson College Annual MLK Luncheon. Her speaking portfolio also includes being a mainstage Moth storyteller. She has also been featured on various podcasts discussing women in business and has appeared in multiple media interviews focusing on entrepreneurship and leadership.
If you are interested in booking Latricia Trice for one-on-one marketing consulting/coaching or speaking engagements, please email info@ltriceconsulting.com.
ALEX, DIRECTOR OF CREATIVE SERVICES
Alex is a dynamic marketing and communications professional with over 8 years of agency experience specializing in content creation and creative project management. As Director of Creative Services, she expertly guides content strategies and creative campaigns from concept to completion, combining strategic thinking with creative implementation.
Alex holds a B.S. in Marketing from Grand Valley State University and maintains multiple professional certifications including Advanced Google Analytics and HubSpot certifications in Content Marketing, Digital Marketing, and Inbound Marketing. Her expertise in both content development and project management drives exceptional creative deliverables for clients while fostering collaborative team environments.
SUSAN, SENIOR COMMUNICATIONS SPECIALIST
Susan is a seasoned communications professional with 35 years of extensive experience crafting compelling content across diverse industries. Her expertise spans creative writing, corporate communications, nonprofit messaging, and strategic business communications.
Throughout her career, Susan has partnered with leading organizations including the W.K. Kellogg Foundation, Bethany Christian Services, and various business and cybersecurity firms to develop strategic communications, from marketing collateral to reports and website copy. She has a particular talent for mission-driven communications and is masterfully skilled in storytelling.
ELISE, DIGITAL AND SOCIAL MEDIA LEAD
Elise is a seasoned marketing strategist with over 15 years of experience orchestrating successful multi-channel campaigns. As a specialist in social media strategy and execution, content creation, account management, and media planning and buying, she brings invaluable insights from both agency and in-house leadership roles. She consistently helps companies elevate their brands through compelling creative communications that resonate with target audiences and drive engagement.
REIN, SENIOR WEB & GRAPHIC DESIGNER
Rein is a seasoned graphic and web designer who brings a decade of professional design expertise and boundless creativity to every project. Staying ahead of design trends, he has collaborated with organizations ranging from emerging startups to established enterprises, delivering innovative visual solutions across both for-profit and nonprofit sectors. His expertise lies in creating powerful, purpose-driven designs that captivate audiences and drive meaningful engagement.
TONY, SEO & DIGITAL MARKETING LEAD
Tony is a digital marketing strategist with over a decade of experience crafting data-driven online solutions. His expertise lies in search engine optimization (SEO), where he excels at transforming websites into high-performing digital assets. As a specialist in comprehensive SEO audits, Google Ads campaigns, social media advertising, and Google Analytics, Tony delivers strategic insights and measurable results through expert implementation and management.
STRATEGIC PARTNERSHIPS & COLLABORATIONS
We amplify our core capabilities through trusted partnerships and collaborations with industry-leading specialists in public relations, graphic design, videography, photography, and specialized creative services. This curated network of partners enables us to deliver comprehensive solutions while maintaining the highest standards of quality and innovation.
Contact Us.
Let’s Work Together! If you’re looking for a strategic marketing partner to help you grow your business, contact us today to schedule a consultation.