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LTrice Marketing & Consulting is an award-winning, full-service marketing and communications agency based in Grand Rapids, Michigan, serving clients nationwide. We help businesses, nonprofits, and educational institutions strengthen their brands and put marketing plans into action.

From strategy and storytelling to social media management, creative design, and campaign execution, we bring the expertise and capacity to move your marketing priorities forward, whether as your fractional marketing team or a partner on a specific project.

Services

Tailored Marketing Solutions for Growing Organizations

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Fractional Marketing
Team Services

Your experienced, expanded marketing department, without adding full-time headcount.

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Expert strategy, content, creative design, and execution support for your next key initiative.

Marketing & Communications
Projects

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Align your team with a clear roadmap to reach your audiences and grow brand awareness.

Strategic Marketing Planning & Branding Workshops

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Marketing & Business
Growth Consulting



An experienced perspective for your next stage of growth.

Learn more

Your Goals Guide the Work

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  1. Understand the Need
    We get to know your organization, your audience, and the challenges you want marketing to help solve.

  2. Build the Strategy

    We identify the priorities, messaging, and marketing channels that make sense for your goals.

  3. Create and Execute

    We create content and design materials for your traditional and digital channels, then manage the work from start to finish, tracking performance against your goals.

Current & Previous Clients

We partner with businesses across industries, educational institutions, and nonprofits and associations. Explore our clients and projects to see how we bring strategy, creative, and execution together.

Here are highlights of some of our current and past partners.

Bold text reading 'SURGE' with smaller text underneath saying 'Powered by Lakeshore Advantage' on a black background.
Jackson College logo with the college name and a stylized torch emblem.
Logo for Grand Rapids Downtown Market with white text on a black background.
Graphic design with the words "Her Balance" and an illustration of a small stack of stones
Empty white background with no visible objects or features.
Logo for Smith Daniels Solutions with stylized 'S' and 'D' initials in white on a black background.
Allovance logo with a circular emblem and the company name in white on a black background.
The Crushr logo featuring a stylized gear or sun icon above the company name in bold white letters on a black background.
Logo of SmartPath Faculty Information System featuring a stylized pathway icon and text
Black background with white text that reads 'VOICES from Our Daily Bread Ministries'
Mountain Pass logo with stylized white mountain peaks on a black background and the text 'Mountain Pass' and 'GoMountainPass.com' below.
Text reading 'VILLAGE' with stylized 'V' and other large white letters on a black background.
White script text reading 'Chris Inc' on a black background.
Logo of Urban Church Leadership Center featuring a church steeple with a cross
Logo of Inforum with stylized text and tagline 'The ideal person for every future.'
Logo with the text "EM Services" in black and white.
Text that reads 'Johnson University' in white on a black background.
HWC logo with the words 'Home Works Corp.' to the right.
Logo for Anzen Unmanned with the tagline 'The Gold Standard for Advanced Operation Approvals'.
Logo for Ann Arbor Spark featuring the text 'Ann Arbor Spark' with a star symbol in the letter 'A'.
Rockstar Woman logo with a star between the words
Logo for The Potter's House featuring a house with five paper doll figures holding hands inside.
Black and white logo with stylized 'B' and the words 'BuildPro Supply'.
Text logo reading 'Jennifer Maxson & Associates' with a stylized letter 'J' and a black background.
Logo for A2Zero featuring a silhouette of a woman on a bicycle, a dog, a cityscape, a large tree, and a slogan emphasizing fairness, sustainability, and transformation.
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  • “I’ve had the privilege to work with Latricia and the growing LTrice Marketing & Consulting team for three years, during which she has helped our startups implement effective marketing strategies that fuel scalability. Her insight, creativity, and results-driven approach make her an invaluable resource.”

    K. Nash Wong, Ann Arbor SPARK

  • “They are on point! LTrice Marketing & Consulting is on top of it and knows the market well! Latricia and her team are driven by excellence. They are absolutely top-notch! Reach out to them and let them help you, you won’t regret it.”

    L. McRae, Crushr

  • “Nothing but wonderful things to say about Latricia and the LTC team. They've been instrumental in helping relaunch and grow a brand with their great listening, proven strategies, commitment to excellence, and top notch support and responsiveness. We've used them with great results and satisfaction for the following: Marketing Plans, Target Audience Profiling, Launch Plans, Brand Development, Creative Campaigns, Marketing Collateral Design Social Media Management, Email Marketing, Digital Ad Campaigns and Multicultural Marketing. Highly recommend the LTrice team!”

    B. Hartman, Our Daily Bread Ministries

  • “I worked with LTrice Marketing & Consulting for the rebranding of my women’s wellness company. Latricia and her team exceeded my expectations in articulating my brand’s essence. Since the launch of the rebrand, my brand visibility has significantly increased, highlighted by securing a collaboration with Mitsubishi to support their internal health initiatives. Although rebranding is an intensive process, the LTC team provides the essential strategy and brand materials necessary for success.”

    B. Golden, HER Balance

  • “As the Director of Marketing and Communications at Johnson University, I had the pleasure of bringing on LTrice Marketing as a fractional marketing team and it’s been a great decision! Their team quickly understood our unique needs and jumped right in to provide the kind of support and expertise that helped us move projects forward with excellence.

    For any organization looking for a fractional marketing team that combines professionalism, creativity, and heart, I highly recommend LTrice Marketing.”

    C. Adams, Johnson University

  • “LTrice Marketing & Consulting team’s work to help advance our organization marketing, communications and branding has been great! We’ve seen noticeable improvement and look forward to continued partnership as we grow our strategic marketing.”

    J. Booy,The Potter’s House

  • “LTrice Marketing & Consulting captured our organization and target audience so well in our marketing strategy and built clear strategies we can implement. We are very happy with our marketing plan!”

    S. Farghal,Allovance

  • “WOW! Great job! I'm truly amazed by the website LTrice Consulting built, especially considering they had so little information to start with.”

    C. Shuman, ArtSpective

  • “Working with LTrice Marketing & Consulting on my book launch project was wonderful! They were professional, creative, fast and produced great results, especially with the social media campaign. In addition, Tricia’s leadership and marketing expertise are exceptional and she’s an absolute delight and so fun to work with!”

    S. Upton,Upton Consulting Group

  • Latricia and her team did an outstanding job. They listened to our goals, our marketing and company strategy, and developed and implemented a branding and social media strategy that elevated our brand and brought clarity to our value proposition.

    L. Hopson, EM Services

  • “I can’t say enough good about the Latricia and her team at LTrice Marketing & Consulting. “They are absolutely amazing! I have worked with them for almost three years now and I’ve never been disappointed in the excellence and care given to every challenge. They came in, learned about the work that I was doing in serving churches across our city and helped elevate our messaging to a whole new level. They’ve been a thought leader, a strategist, a publicist and an overall communication specialist for our work. It’s a joy to work with Latricia, Alex and the rest of the team. I don’t know how they do it, but they are attentive, responsive and dedicated to delivering the very best in service. It’s been a joy to work with them. You’re not going to find a more dedicated group of people to meet your marketing and communication needs.”

    A. Lindsay, Thrive & Prosper

Let's Put Your Marketing Priorities in Motion.

Tell us what you're working toward and where you need support. We'll help you explore the right fit, from an ongoing marketing partnership to a focused project.