Elevating Experience VOICES Through Social Media Marketing Strategy and Content Creation
Experience VOICES, a platform from Our Daily Bread Ministries, seeks to elevate diverse voices through impactful, faith-driven content. With a focus on creating a space for Black communities to connect, share stories, and grow spiritually, VOICES provides a variety of media, including podcasts, devotionals, books, music, and live events. The platform’s goal is to foster meaningful engagement, empower individuals, and encourage authentic dialogue on faith and culture. Through inspiring content and community connection, VOICES aims to reach individuals from all walks of life, providing a sense of belonging and spiritual growth.
LTrice Consulting collaborated with Experience VOICES to develop and execute a comprehensive social media marketing strategy tailored for the faith-based organization. Our work included building out a full social media marketing strategy for VOICES, focused on creating faith-based content creation for social media that resonates with their audience. We designed and implemented a variety of content formats, including graphics, carousels, reels, and stories, all aligned with VOICES' messaging and brand voice. By optimizing their platforms on Facebook and Instagram, we've seen steady growth in followers, engagement, and overall content visibility.
Our strategy included a dynamic content creation approach that mixed inspirational Bible-centered posts, user-generated content, product promotions, and devotionals. We also promoted resources that are part of the VOICES collection, such as books like The Whole Man and Prayer and Pen, through targeted social media campaigns. Additionally, we worked to amplify their podcast, Where Ya From, by integrating it into content calendars and using engaging formats to promote episodes.
By tailoring our social media marketing efforts to Instagram’s visual storytelling and Facebook’s diverse content-sharing capabilities, we’ve maximized engagement opportunities for VOICES. The results: a more unified and growing online presence, with content that deeply resonates with their audience, drives engagement, and builds a loyal, active community.
