Elevating Experience VOICES Through Social Media Marketing Strategy and Content Creation
Experience VOICES, a platform from Our Daily Bread Ministries, exists to elevate diverse voices through faith-driven storytelling, resources, and community engagement. Centered on creating space for Black communities to connect, reflect, and grow spiritually, VOICES brings together podcasts, devotionals, books, music, and live events that explore faith, culture, and lived experience.
LTrice Marketing & Consulting partnered with VOICES to develop and execute a comprehensive social media marketing strategy for a faith-based organization, designed to increase awareness, deepen engagement, and build a connected digital community across Instagram and Facebook.
Our Approach: Strategy First, Storytelling Always
Our work began with a strategic foundation: aligning VOICES’ mission, audience, and goals into a clear social media roadmap. From there, we delivered faith-based content creation for social media that was both spiritually grounded and platform-optimized.
Key areas of support included:
Social media marketing strategy development
Ongoing content creation (graphics, carousels, reels, stories)
Monthly content planning and campaign execution
Platform optimization for Instagram and Facebook
Event and resource promotion
Community-focused storytelling and engagement
Content balanced Bible-centered inspiration, devotionals, community prompts, and promotional campaigns for VOICES resources such as The Whole Man and Prayer and Pen, as well as amplification of the Where Ya From podcast.
Results: Growth, Engagement, and Community Impact
Through intentional strategy and consistent execution, VOICES experienced measurable growth and strong audience connection throughout 2025. Our social media marketing efforts helped strengthen brand visibility, deepen engagement, and support a growing digital community rooted in faith and purpose.
Key outcomes included:
Instagram follower growth of 43.8% year over year
Facebook follower growth of 17% year over year
Consistently strong engagement rates, often exceeding benchmarks for faith-based and nonprofit organizations
A breakout Facebook Reel with over 18,000 organic views, significantly expanding awareness
Regular saves, shares, and interactions indicating content that resonated meaningfully with the audience
Together, these results reflect a unified and intentional social media presence that prioritized connection, storytelling, and community building over vanity metrics. By aligning content with VOICES’ mission and values, the platform strengthened its ability to engage audiences, amplify resources, and foster ongoing spiritual conversation online.
