Building a Brand from the Ground Up with BuildPro Supply
When BuildPro Supply came to LTrice Marketing & Consulting, they had a name and a clear mission, but no brand identity to match their vision. As a construction supply company serving the Greater Boston area, BuildPro’s business model focuses on speed, reliability, and same-day delivery. They needed a brand presence that communicated those values instantly and helped them connect with contractors who already trusted their team but needed to recognize their new identity.
Our goal was to take BuildPro from concept to complete brand launch, creating a cohesive visual identity, digital presence, and marketing toolkit that established them as a dependable, professional, and customer-focused partner in the construction industry.
From Blueprint to Brand: Strategy and Design
We began with the foundation: the brand. Through strategic discovery, we helped BuildPro refine how to communicate their existing value promise: “We Keep Projects Moving Forward.” From there, our creative team brought that message to life visually, developing a complete brand identity that reflected their speed, reliability, and professionalism. This included the design of their logo, color palette, typography, and visual guidelines—all created to capture the strength and precision that define their work.
To ensure consistency across every platform and touchpoint, we delivered a comprehensive Brand Guide detailing logo usage, tone, and design standards to equip the BuildPro team with the tools to confidently represent their brand as they grow.
Bringing It to Life: Website and Marketing Toolkit
Next, we designed and developed the BuildPro Supply website, serving as both a marketing hub and a practical resource for their customers. The site showcases who they are, the value they deliver, and the convenience of their services, including same-day delivery, free local shipping, and weekend availability. It also functions as an online catalog, making it easy for contractors to explore products, request quotes, and connect with the BuildPro team in just a few clicks.
To complement the brand launch, LTrice created a full marketing toolkit, including branded business cards and an email communication template. These materials equipped BuildPro with everything they needed to show up consistently across client touchpoints professionally and on brand.
Building Recognition and Trust
The outcome was a fully realized brand ready to compete in a fast-paced market. BuildPro Supply now has a visual identity and online presence that reflect their reliability and commitment to service. Their new branding has helped them reconnect with longtime customers, attract new ones, and establish a strong foothold in the Boston construction community.
At LTrice, we believe great branding doesn’t just tell people who you are—it shows them why you matter. For BuildPro, that meant turning a name into a trusted brand that keeps crews moving and projects on schedule.
