Upton Consulting Group

LTrice Consulting partnered with Dr. Sandra Upton of the Upton Consulting Group to develop a comprehensive launch plan for her upcoming book, "Make It Last: A Roadmap and Practical Strategies for How to Do DEI Work." The book is designed to serve as a resource for a wide audience, including chief diversity officers, DEI council members, employee resource group leaders, human resource professionals, and department heads, providing essential guidance for those in need of support, skills, cultural intelligence, or confidence to effectively lead DEI initiatives.

As part of the launch plan, LTrice Consulting crafted a strategic marketing plan, public relations strategy, and social media campaign. Additionally, they created engaging content and developed promotional graphic designs to align with the book's branding. The effort also involved supporting the production of both in-person (including international) and virtual event marketing toolkits to ensure Dr. Upton is prepared for a successful book release.