Rockstar Woman Membership Organization

LTrice Consulting served as the marketing and communications agency for the launch of the Rockstar Woman Movement, a membership organization dedicated to supporting diverse women in achieving their aspirations, ambitions, and wellness goals. We developed a comprehensive 12-week campaign strategy that included public relations, communications, testimonials, social media, paid advertising, and a sponsorship strategy, along with the creation of corresponding campaign materials.

We worked closely with founder Shannon Cohen and the Rockstar Woman team to ensure our efforts were in complete alignment with the organization's goals and objectives. The Rockstar Woman Movement successfully secured 260 founding members from across the country, marking a successful start to its inaugural membership year within a limited open enrollment period. Additionally, membership promotion efforts garnered five earned media stories and increased social media engagement and followers. Optimized paid search ads saw increased click-through rate (CTR) from less than 1% to almost 10% within a one-month paid search ad campaign period.