Full-Service School Marketing & Communications for The Potter’s House
The Potter’s House is a Christ-centered school serving families across Grand Rapids and West Michigan. With audiences that include prospective families, current families, donors, volunteers, and community partners, the school requires marketing that is clear, consistent, and mission-aligned across every channel.
LTrice Marketing & Consulting serves as the school’s full-service marketing partner, supporting admissions, advancement, and school-wide communications. Our role is both strategic and hands-on, functioning as an extension of The Potter’s House team.
As a local Grand Rapids marketing agency, we provide the consistency and long-term support schools need to grow and engage their communities.
A Holistic Marketing Partnership
Rather than working in isolated projects, our work with The Potter’s House focuses on alignment across enrollment, fundraising, and brand storytelling. We support admissions and enrollment through integrated campaigns that include open houses, mailers, landing pages, digital ads, social media, and community awareness efforts. Each touchpoint is designed to guide prospective families clearly and confidently through the enrollment journey.
At the same time, we partner closely with the advancement team to support donor communications, fundraising campaigns, major donor engagement, and stewardship. Through improved messaging, design, and coordination, fundraising communications have become clearer, more consistent, and more effective.
One example of this impact can be seen in annual appeal performance, where improved strategy and execution contributed to significant year-over-year increases in giving through mailed and digital appeals.
Storytelling That Builds Trust and Connection
Storytelling sits at the center of our work. Across social media, email, print, and web, we help elevate student stories, classroom life, faith-centered messaging, and everyday moments that reflect the heart of The Potter’s House.
Social media functions as a brand-building channel, not just a promotional one. This approach has resulted in consistently strong engagement and steady audience growth, signaling content resonance and meaningful connection with families, donors, and the broader community.
Digital, Print, and Creative Support
In addition to campaigns and content, we support the creative and digital infrastructure that keeps communications effective and aligned.
This includes website updates and landing pages to support enrollment, events, and giving; improvements to site structure and navigation; and ongoing refinement of core pages to better communicate mission and impact. We also support catalogs, newsletters, invitations, donor materials, and other print and digital assets used throughout the school year.
Impact & Partnership
Through a consistent, school-wide approach to marketing and communications, The Potter’s House has strengthened enrollment messaging, improved donor engagement, and built a more cohesive brand across channels.
Over the course of our partnership, this work has contributed to stronger fundraising performance, steady social media engagement and audience growth, and clearer, more effective communication with families, donors, and the broader community.
As a trusted Grand Rapids marketing agency, LTrice Marketing & Consulting serves as a long-term partner to The Potter’s House, supporting schools, nonprofits, and faith-based organizations with strategic thinking, thoughtful storytelling, and full-service execution that grows alongside our clients.
