Strengthening Enrollment, Academic Visibility, and Brand Consistency with Johnson University
Johnson University is a faith-based institution committed to equipping students for lives of leadership, service, and impact. With a diverse range of academic programs and departments, the university recognized the need for a more unified marketing approach—one that could support enrollment, elevate academic offerings, and create consistency across channels while remaining flexible for individual departments.
Johnson partnered with LTrice Marketing & Consulting to serve as a strategic marketing partner, supporting both high-level planning and hands-on execution across social media, print, and admissions communications.
A Strategy-First Approach to Higher Education Marketing
Our work with Johnson University began with the development of a comprehensive social media strategy and a monthly content calendar designed to support enrollment goals, campus storytelling, and academic visibility. This strategic foundation ensured that content remained consistent, mission-aligned, and purposeful while still adaptable to the needs of different audiences and departments.
LTrice also provides ongoing content creation support, helping Johnson maintain a steady, engaging presence across its primary social media channels.
Empowering Academic Departments with Scalable Brand Systems
To support Johnson’s seven academic departments, LTrice developed custom brand kits for each school, along with social media templates that allow departments to communicate confidently while staying aligned with the university’s broader brand. These kits were designed to provide clarity around tone, visuals, and usage to make it easier for teams to create content without starting from scratch.
We are also supporting the launch of social media accounts for all seven academic departments, including the design of Facebook header banners and launch-specific posts to introduce each department clearly and cohesively.
To further support recruitment and storytelling, LTrice is developing individual one-page program sheets for each academic offering. These assets connect programs back to their academic departments and provide a clear, consistent way to highlight what makes each program distinct.
Admissions Marketing That Connects and Converts
LTrice also partners with Johnson’s Admissions team on targeted campaigns designed to connect with prospective students at every stage of the funnel. This includes postcard design and messaging tailored for inquired, applied, and accepted students, ensuring communications feel timely and relevant.
Additional support includes seasonal and campaign-based initiatives such as a Christmas postcard, an enrollment discount campaign promoted through print and social media, coordinated email content, and design support for the university’s annual report.
Building a Strong Foundation for Long-Term Growth
Across every initiative, the goal has been consistency, clarity, and scalability. From social media strategy and content creation to academic brand systems, admissions campaigns, and print design, including Johnson’s annual report, this partnership is focused on building a marketing foundation that supports both immediate enrollment needs and long-term institutional growth.
By aligning strategy, creative, and execution, LTrice Marketing & Consulting helps Johnson University show up with confidence across every touchpoint—strengthening visibility, supporting departments, and creating a more connected experience for prospective students and families.
