A2 Green Business Challenge

Designed in partnership with Ann Arbor SPARK, the A2 Green Business Challenge is a community-driven initiative aimed at inspiring and empowering local businesses to lead the charge toward sustainability. By collaborating with the City of Ann Arbor and Ann Arbor SPARK, we have helped advance the Challenge’s mission by forging meaningful connections between business owners, residents, and the city’s ambitious sustainability goals.

Our team delivered a comprehensive suite of sustainability marketing strategies to design and launch the Green Business Challenge and continues to support it through diverse marketing efforts. We developed marketing strategies, crafted logos and brand assets, and produced key materials such as booklets and certifications for participating businesses. After laying this foundation, we brought the initiative to life by coordinating event marketing support for Ann Arbor’s inaugural Sustainability Forum, managing a dynamic social media marketing campaign, and organizing citywide promotions, including high-visibility billboards, bus ads, and a digital ad campaign with a dedicated landing page. Additionally, we partnered with a local agency to produce a video series that captured each business’s unique "why" for embracing sustainable practices. This integrated approach amplifies Ann Arbor’s vision, fostering stronger community ties and empowering local businesses to drive lasting change. Our branding for sustainability initiatives ensures we raise awareness of the Green Business Challenge, convert interest into action, and support the community in achieving its zero carbon emissions goal by 2030 through intentional marketing.