A2 Green Business Challenge

Designed in partnership with Ann Arbor SPARK and the City of Ann Arbor, the A2 Green Business Challenge is a community-driven initiative that empowers local businesses to lead the charge toward sustainability. Through our collaboration with these partners, we have helped advance the Challenge's mission through strategic marketing and communications.

Our team developed and implemented comprehensive sustainability marketing strategies to launch and support the Green Business Challenge. We created the brand identity, including logos and essential materials like booklets and business certifications. To promote the initiative, we designed marketing for Ann Arbor's inaugural Sustainability Forum, launched social media campaigns and citywide promotions featuring billboards, bus ads, and a digital campaign with a landing page and collaborated with a local agency to produce videos highlighting participating businesses' sustainability motivations. This integrated approach strengthened community engagement while empowering local businesses to drive sustainable change. Our strategic branding raised awareness, converted interest into action, and continues supporting Ann Arbor's goal of achieving zero carbon emissions by 2030.